Basic programmes

All our seminars are made up of different programmes. Some of them are basic, that is to say necessary for a correct application of “Value-based Technomics”. Other programmes are optional and aim at enhancing the efficiency of basic programmes.

In coaching activities, we also make use of those programmes, but in a concrete and more flexible way.

Here are the basic programmes :

  1. Strategic bases :  in the present “post-industrial” economy, all managers, engineers and marketing or sales people must have a clear view of what their company’s strategy is or should be ; if this requirement is not met, “Value-based Technomics” will not work in an efficient enough way.
  2. Customer value :  in order to work out and maximize “Customer Value”, you need many data, most of which you can only find at your client’s or prospect’s ; in order to achieve that, engineers and salespeople have to cooperate and use an appropriate approach.
  3. Pricing on the basis of “Customer Value” : this is quite a different process than pricing on the basis of costs, or in comparison with competition ; it is based on price differentiation, which requires a differentiation in both your products & services and in your way of communicating with your potential customer.
  4. Preparing, presenting and negotiating your offer : offers are the core of the company’s business ; it is advisable and possible to design your offer in order to better sell your added value ; negotiation, then, follows a rather strict path.

 


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